I downloaded and applied Bios; 2skg33a; released by Mar coGU; Release date 2009, 2. 27; based on Bios 2skg31a. The download went smooth, and reported everything completed. I rebooted the machine, and it will boot until the OS reaches the beginning of the start page, then recycles to the start and repeats in an endless loop.
Specifically related to BIOS update intended for 3000K series systems - there are two versions and it is likely that the wrong version was applied.
Checking this page on the support site and found there are 2 different bios available with different bios ID.