There are already a lot of existing users and a interested community of developers. It would be great, if you could bring them together. Even for non-Jedi use of the Mirage AR Headset.
This might be done by offering an direct SDK, or, of that's not feasible due to limitations (eg on iOS due to HW integration rules), by offering a way to include third party developments in an app of yours (this approach might create the need for a non-Jedi themed general purpose app).
Starting with an Android-only SDK might also help in case the iOS implementation has too many hurdles to overcome.